Carolyn Miller

Carolyn Miller

…..is Managing Director of The Honeycomb Effect, and has nearly 20 years’ experience in the Advertising Industry – working primarily as a Strategic Planning Director for global advertising agencies including Havas, DDB & STW Communications.
Carolyn Miller is well recognised as a thought leader within the creative industries and is most recognised from her appearances as a regular panelist on ABC programs ‘Gruen Planet’ and ‘The Gruen Transfer’. She also appears on other shows such as The Today Show, Sunrise, and ABCNews24 as an expert in advertising and creative persuasion. Carolyn Miller is also featured as a contributor in ‘The Gruen Transfer’ book on advertising. Carolyn’s client experience crosses various industries including automotive, healthcare & pharmaceutical, beauty, luxury goods, FMCG, consumer electronics and retail. Her ability to adapt her thinking to the situation at hand is one of the key reasons she remains in demand as a strategist for both large organisations and SMEs alike.
Carolyn Miller is also highly regarded as a professional speaker and workshop facilitator. She is regularly interviewed in the mainstream media in regards to topics related to advertising, brand and communication strategy, and has appeared numerous times in the Sydney Morning Herald, The Daily Telegraph, news.com.au, yahoo7.com.au and The Australian. Carolyn Miller is also an accomplished writer, and has written articles, opinion pieces and reviews that have appeared in Drum Media and Design Federation, as well as industry publications such as Adnews.
In addition to her industry experience, Carolyn has an Executive MBA from the University of Technology Sydney and a BA in Communications from the University of Western Sydney. She has also repeatedly featured as a guest lecturer at AdSchool, and has worked as a trainer for the Australian Pharmaceutical Marketing & Research Group (APMRG) on numerous occasions.
She is currently a member of the board of Family Planning NSW, and is also a Brand Ambassador for Bright Employment – offering refugees the opportunity to find meaningful employment.

Carolyn Miller Speaking Topics

1.The Employer Brand
Branding runs through the core of all workplaces, and employees are in fact your first customers. Establishing a credible and inspiring employer brand starts right at the top, with leaders in the business not only being role models, but also being facilitators of an employer brand’s key attributes. This topic can be presented as either a keynote, or as a workshop, including covering the key subject matter such as:
 The financial benefits of a strong employer brand (staff retention and acquisition)
 How to create a strong employer brand
 Strong employer brand attributes
 Why how an employer brand behaves is more important than what it says

2.Creating a Culture of Innovation
Innovation doesn’t happen in an environment that isn’t willing to evolve its behaviours. The creation of successful new ideas also means allowing space for some ideas to fail – and this is seen as a big risk for many organisations.
So how do you create a culture for innovation whilst managing risk within an organisation? This topic will give suggestions and tactics to bring the best of new ideas from both management and employees. This will also run through some of the key measurement tools that can be used in order to test an idea’s potential – before it grows into an expensive lesson.
 Innovation Ideation – how to create new ideas
 Idea review and elimination
 Business strategy gatekeeping
 Implementation planning

3.Making Creativity Work for Business
An engaging and visual presentation into why creative thinking can enhance businesses. Whether it’s thinking creatively to come up with solutions to business problems, untapping new opportunities or simply motivating staff and clients, creativity not only makes sound economic sense, it also makes working more enjoyable.
This style of presentation is designed to make people question their usually linear way of thinking, and be inspired to consider how they can bring more creativity into their workplace.

4.Women in Business and the Importance of a Diverse Workplace
An engaging and visual presentation into why creative thinking can enhance businesses. Whether it’s thinking creatively to come up with solutions to business problems, untapping new opportunities or simply motivating staff and clients, creativity not only makes sound economic sense, it also makes working more enjoyable.
This style of presentation is designed to make people question their usually linear way of thinking, and be inspired to consider how they can bring more creativity into their workplace.
Recent Testimonial
To whom it may concern,
As part of our yearly dealer marketing conference, we invited Carolyn Miller to be our guest speaker.
Her presentation on the day covered CRM targeting, personalisation, creativity and customer acquisition.
It was a perfectly tailored presentation and every member of our audience took something from it.
Not only was the presentation excellent, she was very professional and even managed to work through some untimely IT issues!
We would love to get her back at another time, to chat to other areas of our dealer network.
Jeremy Watson
Regional Marketing Manager
Toyota Southern Region.

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